Triggers for experiences
Stop thinking about art works as objects and start thinking about them as triggers for experiences. What makes a work of art good for you is not something that s already inside it but something that happens inside you.
Anything you’re making that’s going to be seen by another human being is co-created.
Jacob Horne discussing provenance:
...for a given piece of information, you have the information itself, you have the creator of that information, and then you have the context in which all of that exists.All three of those things are actually kind of helpful to triangulate. Why should I care about it? Why does this information exist? Why was it produced? How should I think about it? How do I relate it to all other pieces of information?
They're really valuable and important signals to help you understand, just fundamentally, should I be paying attention to this thing at all?
Andy Weissman on art and business and context and mirrors:
Mamet once wrote “a great meal fades in reflection. Everything else gains.” What he meant, I think, was that it’s not the thing that matters, but the thing about the thing.