Hello, I'm Sean Taylor
I do product strategy and fractional leadership for games and entertainment businesses exploring new platforms, new playable surfaces and emerging formats.
I've worked on the original Grand Theft Auto, produced the BAFTA-winning Quarrel, built InGAME, a government-funded games research and innovation centre, and co-written Punk Playthings, a book telling game makers to be more punk.
I've spent thirty years designing, producing and shipping games on whatever platform was new: mobile before smartphones, interactive TV before app stores, then browser, social and whatever came next.
What I Do
Games keep turning up on surfaces that were not built for them. Televisions, feeds, chat platforms, trailers, storefronts. Each one arrives with its own audience, its own economics and its own reasons a proven game can fail there.
I help founders and studios work out whether a new surface is worth their time, what to build when it is, and how to get it made. Close enough to the work to prototype the idea, not just describe it.
Selected work
- Interactive TV at Denki. Shipped playable games to Sky and DirecTV when the living room had no app store, no storefront and no second screen - against broadcast slots and licensor approval. The surface Netflix is now rebuilding with cloud streaming and phones as controllers.
- Battlepass Labs. Product strategy, customer discovery and hands-on prototyping for a platform connecting brands with players inside live games.
- Quarrel. Produced Denki's original word-strategy game from vertical slice through release on iOS and Xbox 360. Winner of BAFTA Scotland's Best Game award.
- InGAME. Established and led a £5.3m publicly funded games R&D centre, building an industry-academia operating model and delivering 177 industry research collaborations, generating £84.7m in economic impact, and delivering 16x ROI.
Writing & what's next
Post-Industrial Playful Media — 15 Theses. On attention, participation and patronage.
I write about making games, building audiences and amusements in the age of attention. Read my daily notes or check out Punk Provocations, the 2026 remix of Punk Playthings: Provocations for 21st Century Game Makers, the 2017 book I co-wrote with Chris Lowthorpe.