Feel flows
Chris Pedregal discussing building Granola.ai:
My personal approach, you can boil down most great product thinking and design to a very simple question, which is when you use a product, when you look at it, really ask yourself, how does this make me feel? And just keep asking yourself that question and really, really, really listen to the answer. And then once you've done that a hundred times, put that same product or UI or button in front of another person, just ask them that question over and over.And I think when you do that, you realize within the first, I don't know, 500 milliseconds, when you look at a product, you feel like 10 things. And often times those things tell you exactly, oh, it's too complicated, it's too cluttered, I don't know what to do. It makes me feel insecure.
There are so many emotions and they go by in like a flash of an instant. If there's an emotional recorder and you could play it back in slow motion, that'll tell you all you need to do to make your product great. So there are lots of other things that matter, but I feel like that one question is an incredible guiding.
Feel, as we defined it at Denki:
- Sensory and emotional stimulus.
- This is a tactile medium.
- It feels tangible, reactive, plausible, solid, real.
- It feels good and makes you feel good.
- A remarkable experience.
- It feels fair.
- Fluid.
- Good value.
- It makes you smile.
- You feel moved, involved, empowered.
- You feel like you make the difference.
- You feel just out of control but just enough in control.
- You feel like there's no one to blame but yourself.